Have you heard your kids or grandkids talking about learning the “renegade”? Perhaps you saw them lip-syncing a song, or maybe they even asked you to help them film a video. Has TikTok got you curious as a small business owner?
Contrary to what you may have heard, the social media app TikTok isn’t just dancing teens and passing trends. In fact, the app has emerged as a powerhouse platform for business opportunities. Over the past year, and spurred heavily by quarantine, TikTok has exploded in popularity across the United States. With 800 million users worldwide, and nearly 46 million in the United States alone, the reach and possibilities for growth are immense.
Many of the businesses you know and love have been using TikTok to tap into new audience sets or connect with their current customers. But TikTok isn’t just for larger more well-known companies; in fact, it’s small businesses who have found incredible success on the app. The stories are everywhere: a local or even single person business makes an account, posts a few videos showing off their products, and bam they get orders as a direct result of their TikToks!
Because it is free and easy to use, it doesn’t matter if you own a restaurant, clothing store, art gallery, farm, candle shop, or bakery, everyone can use the platform to their advantage. To help you get started, we’ve compiled a few of the many videos you could make on TikTok to connect with local and even national communities, and spread the word about your small business!
Showing off where the magic happens is a fun way to let your customers peek into how your business is run. Restauranteurs can easily give a glimpse of their kitchen to their online fans and show how their favorite meals come together. Clothing companies can highlight their specialty fabrics and fresh looks. Farms and ranchers can give digital tours of their land and interview livestock for likes.
A great example of TikTok’s versatility for business owners is Zenspire Designs in Pennsylvania. Owned by Brita Lynn and operated with the help of her family, she frequently gives her followers and customers a behind the scenes look at where the creativity happens. In this video, she shows off her newly renovated studio space, giving a glimpse into all of the nooks and crannies of the operation. She also interacts with all of the comments and answers questions that people have about the space, making it a great way for customers to know more about where they are shopping.
Some of the most popular small business videos are of owners or employees showing how they actually make the products they sell. Customers love to see behind the scenes, and it adds a layer of credibility to your business by being transparent with the process. TailsUpPups is a small dog bandana business located whose account has a variety of videos on it with many showing how they actually make the bandanas. One video of theirs gained attention by showing how much it truly means to a small business to get an order, while also showing the love that goes into making the product. Just from this one video, they garnered thousands of new orders and some great (and free) publicity for their business!
Putting a face (or faces) to the name of a business is a wonderful way to stand out from larger corporate companies who don’t have the same personal touches that small businesses do. One way of doing this is by making an introduction video, like this one. Featuring Naturino Kids Shoes, the daughter of the owner made this to highlight how hard the pandemic has hit family-owned businesses. She shows her dad, the owner, in their store waiting to safely welcome in customers. By doing this, she gave a voice and a visual to the real-world business owners working hard to keep us safe.
Whether it’s a song, hashtag, or dance, there are always plenty of trends going around on TikTok at any given time. Not all of them will be applicable to you or your business, but some might be! Make sure to keep an eye on the discover page within the app to see if there are any trends you could participate in to help boost your account. For example, recently there was a trending hashtag “#ReadySetShop”. Trends like these give you the opportunity to highlight your unique products and services.
Now you know: TikTok is a fun, innovative, and easy way to show off your business and potentially bring in new customers. If you want to learn more about how to get your SnoCo business up and running on TikTok, check out this article for a few additional ideas. In addition, visit the TikTok for Business webpage that is run directly by the company in an effort to help support the small businesses on the app. Happy TikToking!